Creating the Nazi marketplace : commerce and consumption in the Third Reich /

"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultur...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wiesen, S. Jonathan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge ; New York : Cambridge University Press, 2011.
Temas:
1900-1999
Consumption (Economics) > Germany > History > 20th century.
Consumer behavior > Germany > History > 20th century.
Marketing > Germany > History > 20th century.
National socialism.
Consommateurs > Comportement > Allemagne > Histoire > 20e siècle.
Marketing > Allemagne > Histoire > 20e siècle.
Nazisme.
National Socialism.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
Consumer behavior.
Consumption (Economics)
Economic history.
Marketing.
Verbraucherverhalten
Nationalsozialismus
Verbrauch
Drittes Reich
Werbung
Propaganda
Marketing
Wirtschaftsentwicklung
Consumptie.
Consumenten.
Handel.
Verbraucherverhalten.
Nationalsozialismus.
Verbrauch.
Drittes Reich.
Werbung.
Propaganda.
Wirtschaftsentwicklung.
Germany > Economic conditions > 1918-1945.
Allemagne > Conditions économiques > 1918-1945.
Germany.
Duitsland.
Tyskland > ekonomiska förhållanden > 1918-1945.
History.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • National Socialism and the market
  • Commerce for the community: advertising, marketing, and public relations in Hitler's Germany
  • Rotary clubs, consumption, and the Nazis' achievement community
  • Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s
  • World War II and the virtuous marketplace.

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