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Creating the Nazi marketplace : commerce and consumption in the Third Reich /
"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultur...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 082 | 0 | 4 | |a 339.4/7094309043 |2 22 |
| 084 | |a 15.70 |2 bcl | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Wiesen, S. Jonathan. | |
| 245 | 1 | 0 | |a Creating the Nazi marketplace : |b commerce and consumption in the Third Reich / |c S. Jonathan Wiesen. |
| 260 | |a Cambridge ; |a New York : |b Cambridge University Press, |c 2011. | ||
| 300 | |a 1 online resource (xiv, 277 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 245-263) and index. | ||
| 505 | 0 | |a National Socialism and the market -- Commerce for the community: advertising, marketing, and public relations in Hitler's Germany -- Rotary clubs, consumption, and the Nazis' achievement community -- Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s -- World War II and the virtuous marketplace. | |
| 520 | |a "When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"--Provided by publisher | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Consumption (Economics) |z Germany |x History |y 20th century. | |
| 650 | 0 | |a Consumer behavior |z Germany |x History |y 20th century. | |
| 650 | 0 | |a Marketing |z Germany |x History |y 20th century. | |
| 651 | 0 | |a Germany |x Economic conditions |y 1918-1945. | |
| 650 | 0 | |a National socialism. | |
| 650 | 6 | |a Consommateurs |x Comportement |z Allemagne |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Marketing |z Allemagne |x Histoire |y 20e siècle. | |
| 651 | 6 | |a Allemagne |x Conditions économiques |y 1918-1945. | |
| 650 | 6 | |a Nazisme. | |
| 650 | 7 | |a National Socialism. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Economics |x Macroeconomics. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Consumption (Economics) |2 fast |0 (OCoLC)fst00876455 | |
| 650 | 7 | |a Economic history. |2 fast |0 (OCoLC)fst00901974 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a National socialism. |2 fast |0 (OCoLC)fst01033761 | |
| 651 | 7 | |a Germany. |2 fast |0 (OCoLC)fst01210272 | |
| 650 | 7 | |a Verbraucherverhalten |2 gnd | |
| 650 | 7 | |a Nationalsozialismus |2 gnd | |
| 650 | 7 | |a Verbrauch |2 gnd | |
| 650 | 7 | |a Drittes Reich |2 gnd | |
| 650 | 7 | |a Werbung |2 gnd | |
| 650 | 7 | |a Propaganda |2 gnd | |
| 650 | 7 | |a Marketing |2 gnd | |
| 650 | 7 | |a Wirtschaftsentwicklung |2 gnd | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Consumptie. |2 gtt |
| 650 | 1 | 7 | |a Consumenten. |2 gtt |
| 650 | 1 | 7 | |a Handel. |2 gtt |
| 651 | 7 | |a Duitsland. |2 gtt | |
| 650 | 7 | |a Verbraucherverhalten. |2 idszbz | |
| 650 | 7 | |a Nationalsozialismus. |2 idszbz | |
| 650 | 7 | |a Verbrauch. |2 idszbz | |
| 650 | 7 | |a Drittes Reich. |2 idszbz | |
| 650 | 7 | |a Werbung. |2 idszbz | |
| 650 | 7 | |a Propaganda. |2 idszbz | |
| 650 | 7 | |a Marketing. |2 idszbz | |
| 650 | 7 | |a Wirtschaftsentwicklung. |2 idszbz | |
| 651 | 7 | |a Tyskland |x ekonomiska förhållanden |y 1918-1945. |2 sao | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 | |
| 776 | 0 | 8 | |i Print version: |a Wiesen, S. Jonathan. |t Creating the Nazi marketplace. |d Cambridge ; New York : Cambridge University Press, 2011 |z 9780521762533 |w (DLC) 2010035664 |w (OCoLC)659413098 |
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