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Creating the Nazi marketplace : commerce and consumption in the Third Reich /
"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultur...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"--Provided by publisher |
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| Descripción Física: | 1 online resource (xiv, 277 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 245-263) and index. |
| ISBN: | 9780511992810 0511992815 9780511974281 0511974280 9780511989049 0511989040 0511994036 9780511994036 1107216834 9781107216839 1282967304 9781282967304 9786612967306 6612967307 0511991819 9780511991813 0511990839 9780511990830 0511987242 9780511987243 |