Crowd surfing : surviving and thriving in the age of consumer empowerment /

Welcome to the world of the crowd surfer: a world in which a new generation of business and political leaders has learned how to harness the energy, ideas and enthusiasm of today's empowered consumers. The authors explore the lessons we can all learn from corporate and political crowd surfers....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Thomas, Martin, 1964 July 2-
Otros Autores: Brain, David
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : A. & C. Black, 2008.
Temas:
Relationship marketing.
Consumer behavior.
Consumers > Psychology.
Marketing relationnel.
Consommateurs > Comportement.
Sales & marketing management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Consumers > Psychology
Relationship marketing
Acceso en línea:Texto completo
Descripción
Sumario:Welcome to the world of the crowd surfer: a world in which a new generation of business and political leaders has learned how to harness the energy, ideas and enthusiasm of today's empowered consumers. The authors explore the lessons we can all learn from corporate and political crowd surfers. They also analyse the leadership skills required in this new era of participation and dialogue and ask what these changes mean for marketers and managers.
Descripción Física:1 online resource (viii, 194 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781408106914
1408106914

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