Handbook of research in mass customization and personalization /

A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: World Conference on Mass Customization and Personalization Massachusetts Institute of Technology
Otros Autores: Piller, Frank T., 1969-, Tseng, Mitchell M., 1947-
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: New Jersey : World Scientific, ©2010.
Temas:
Mass customization > Congresses.
Flexible manufacturing systems > Congresses.
Product management > Congresses.
Marketing > Management > Congresses.
Service industries > Marketing > Congresses.
Marketing research > Congresses.
Personnalisation de masse > Congrès.
Systèmes flexibles de fabrication > Congrès.
Produits commerciaux > Gestion > Congrès.
Marketing > Gestion > Congrès.
Services (Industrie) > Marketing > Congrès.
Marketing > Recherche > Congrès.
TECHNOLOGY & ENGINEERING > Industrial Engineering.
Flexible manufacturing systems.
Marketing > Management.
Marketing research.
Mass customization.
Product management.
Service industries > Marketing.
Conference papers and proceedings.
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares