Best customers : demographics of consumer demand /
Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the larges...
Clasificación: | Libro Electrónico |
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Autor Corporativo: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Ithaca, N.Y. :
New Strategist Publications,
©2010.
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Edición: | 7th ed. |
Temas: | |
Acceso en línea: | Texto completo |
Sumario: | Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers). |
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Descripción Física: | 1 online resource (xiii, 773 pages) : illustrations |
ISBN: | 9781441680068 1441680063 9781935114895 1935114891 |