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Best customers : demographics of consumer demand /

Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the larges...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: New Strategist Publications, Inc
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ithaca, N.Y. : New Strategist Publications, ©2010.
Edición:7th ed.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
Descripción Física:1 online resource (xiii, 773 pages) : illustrations
ISBN:9781441680068
1441680063
9781935114895
1935114891