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Escape from the ivory tower : a guide to making your science matter /
To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points ac...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Washington :
Island Press,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. --from publisher description. |
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| Descripción Física: | 1 online resource (xxii, 246 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781597269650 1597269654 |