Global challenges in responsible business /

"Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Smith, N. Craig, 1958-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge ; New York : Cambridge University Press, 2010.
Colección:Cambridge companions to management.
Temas:
Social responsibility of business.
Corporate culture.
Entreprises > Responsabilité sociale.
Culture d'entreprise.
BUSINESS & ECONOMICS > Development > Sustainable Development.
Sozialverträglichkeit
Unternehmen
Corporate Identity
Sociale verantwoordelijkheid.
Bedrijven.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: corporate responsibility and global business / N. Craig Smith, C.B. Bhattacharya, David Vogel and David Levine
  • Part I. Embedding Corporate Responsibility
  • 1. A corporate social responsibility
  • corporate financial performance behavioural model for employees / Jean-Pascal Gond, Assâad El Akremi, Jacques Igalens and Valérie Swaen
  • 2. The integrative benefits of social alliances: balancing, building, and bridging / Ida E. Berger, Peggy H. Cunningham and Minette E. Drumwright
  • 3. Integrating corporate citizenship: leading from the middle / Philip Mirvis and Julie Manga
  • 4. CSR in search of a management model: a case of marginalization of a CSR initiative / Aurélien Acquier
  • Part II. Marketing and Corporate Responsibility
  • 5. Global segments of socially conscious consumers: do they exist? / Pat Auger, Timothy M. Devinney and Jordan J. Louviere
  • 6. Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA / François Maon, Valérie Swaen and Adam Lindgreen
  • 7. The relationship between corporate responsibility and brand loyalty in retailing: the mediation role of trust / Francesco Perrini, Sandro Castaldo, Nicola Misani and Antonio Tencati
  • Part III. Corporate Responsibility and Developing Countries
  • 8. Stretching corporate social responsibility upstream: improving sustainability in global supply chains / Emma Kambewa, Paul Ingenbleek and Aad van Tilburg
  • 9. Breaking new ground: the emerging frontier of CSR in the extractive sector / V. Kasturi Rangan and Brooke Barton
  • 10. Overcoming rural distribution challenges at the bottom of the pyramid / Sushil Vachani and N. Craig Smith.

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