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OpenX ad server, beginner's guide : build and maintain professional advertising solutions for your websties with OpenX ad server /
"OpenX is the world's leading independent ad server and it provides you with the simple tools you need to make money from advertising. Although OpenX is a fast, robust ad serving solution to power all of your digital advertising, it can be challenging to get beyond the basics and build an...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Birmingham, UK :
Packt Pub.,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Copyright; Credits; About the Author; About the Reviewers; Table of Contents; Preface; Chapter 1: Introduction and Installation of OpenX Ad Server; Basics of OpenX Ad Serving; Main features of OpenX Ad Server; System requirements; Installing OpenX; Downloading OpenX; Time for action
- downloading OpenX; Uploading OpenX files; Time for action
- uploading OpenX using cPanel file manager; Time for action
- uploading OpenX using an FTP client; Setting file permissions; Time for action
- setting file permissions; Creating a MySQL database and user
- Time for action
- creating a MySQL database and userOpenX installation wizard; Time for action
- using OpenX installation wizard; Summary; Chapter 2: Start Ad Serving with OpenX; Basic OpenX Ad serving steps diagram; Sample Amazon.com banner serving flowchart; Time for action
- adding Amazon.com as an advertiser; Time for action
- adding a campaign for Amazon.com; Time for action
- adding a banner to Toys & Games; Amazon campaign; Time for action
- adding a website to OpenX; Time for action
- adding a zone to the website; Time for action
- linking the Amazon banner to the zone
- Time for action
- serving the banner on the websiteSummary; Chapter 3: Advertisers and Campaigns; Advertisers; Adding an advertiser; Time for action
- adding Apple as an advertiser; Campaigns; Inventory of a website; In-house versus paid campaigns; Campaign types in OpenX; Understanding campaign priorities; Campaign revenue information; Adding campaigns to an advertiser; Time for action
- adding a contract type campaign for Apple; Time for action
- adding a Contract (Exclusive) type campaign; Tips for efficient advertiser and campaign management; Tip 1: Using a consistent naming convention
- Tip 2: Using duplicate campaign functionTip 3: Filtering active campaigns; Tip 4: Guaranteeing campaign impressions on a zone; Summary; Chapter 4: Filling Campaigns with Banners; Banners; Understanding banner types; Local banners using webserver; Time for action
- adding a local webserver banner; to Apple Inc
- Mac Devices campaign; Local banners using SQL; Local banners using webserver-advantages and disadvantages; Local banners using SQL-advantages and disadvantages; Generic HTML banners; Time for action
- adding Google AdSense ads with OpenX
- Generic HTML banners-advantages and disadvantagesGeneric Text banners; Generic text banners-advantages and disadvantages; External banners; Time for action
- adding an external banner type for Amazon; External banners-advantages and disadvantages; Targeting visitors with banner delivery options; Understanding geotargeting; Time for action
- Amazon Halloween banner targeting; US visitors; Summary; Chapter 5: Adding Websites and Zones; Websites and zones; Zone types; Adding websites and zones to OpenX; Time for action
- adding a website to OpenX
- Time for action
- adding a banner type zone to website