TYPO3 4.2 E-Commerce : design, build, and profit from a sophisticated feature-rich online store using TYPO3 /

"The popularity of online shopping has increased drastically over the past few years. TYPO3 is fully equipped to meet all the challenges of modern electronic commerce. TYPO3 can be enlarged from a pure content-based online catalog to a fully-grown shop system with a variety of extensions. This...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Liberte, Inese
Otros Autores: Karlsons, Edgars
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Birmingham, U.K. : Packt Pub., ©2010.
Colección:From technologies to solutions.
Temas:
Electronic commerce.
Web site development.
Commerce électronique.
Sites Web > Développement.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Copyright; Credits; About the Authors; About the Reviewers; Table of Contents; Preface; Chapter 1: TYPO3 Installation and Extension Selection; Installation of TYPO3; Installing TYPO3; TYPO3 Install tool; Database access information; Choosing a database; Importing the database; Configuring your TYPO3 installation; Settings at localconf.php file; Installing TYPO3 extensions; Summary; Chapter 2: Template Configuration; Configuring templates to add design; Types of templates; Template development and integration; TypoScript setup and configuration; Inserting a template using TypoScript
  • Adding and testing contentUpgrading TYPO3 to a newer version; TYPO3 minor version update; TYPO3 update; Summary; Chapter 3: Singularity of TYPO3 E-Commerce Plugins; TYPO3 E-Commerce plugins; Payment add-ins; Setting up a PayPal test account; Upgrading to a newer version; Summary; Chapter 4: Catalogue-Setting Up Online Shop Requirements; Framework and content; Adding products to the online shop; Creating product records; Extra options; Summary; Chapter 5: Shop Users-Profiles for Unregistered and Registered Users; The importance of registering users; User registration
  • User identification and user accountsDiscounts for user groups; Summary; Chapter 6: Navigation Inside the Online Shop and Content Search; Navigation inside page content and sitemap; TMENU; GMENU; Sitemap; Multi-level navigation; Searching in TYPO3; Search extension installation; Adjusting the ABC template; Adding search to the web page; Summary; Chapter 7: Ordering Organization-Modules of Payment and Delivery; Processing orders; Delivery and payment modules; SSL security certificates; Configuring TYPO3 for SSL support; SSL extensions; Payments; Summary
  • Chapter 8: Administrative Interface in TYPO3Available administrative functions; Page module; List module; Info module; Access module; Functions module; Versioning module; Template module; Filelist module; User settings; User Admin module; Extention Manager module; DB check module; Configuration module; Install module; Log module; Help module; RTE (Rich Text Editor) extension; Backend interface and configuration; Content columns; Headings and content elements; TCEFORM; Fields switch off; Summary; Chapter 9: Online Shop SEO Development; The importance of SEO; Implementing SEO solutions
  • Minimum SEO requirementsTechnical requirements; The minimal requirements for website content; Optimal SEO requirements; Requirements for content of the website; The solutions provided by Google; Quick steps for successful SEO; Summary; Chapter 10: Managing and Marketing Your Site; The important aspects of management; The visual aspects of an online shop; Fostering customer loyalty; The delivery of goods; Delivering the right product; The quality of goods; Main risks; Popularization of an online shop; Working with the target audience; Adwords; Catalogues; Flyers; Radio

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