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|a Baisya, Rajat K.
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|a Winning strategies for business /
|c Rajat Kanti Baisya.
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|a New Delhi ;
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|a Includes bibliographical references and index.
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|a Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need for surviving business challenges and succeeding in the dynamic economic environment of today. The recent global economic crisis has alerted the business world to the need for maintaining a strategic edge through productivity enhancement, cost management and product innovation. The book provides a holistic and contemporary lesson on strategic management by encompassing areas like strategy development, new economic policy, strategies for survival, compe.
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|a Cover; Contents; List of Tables; List of Figures; List of Abbreviations; Foreword; Preface; Acknowledgements; Introduction; 1 -- Strategy Development Process--Basic Approach; 2 -- Impact of New Economic Policy on Business; 3 -- Core Strategies for Survival; 4 -- Creating Competitive Advantage; 5 -- Corporate Growth Strategy; 6 -- Portfolio Management; 7 -- Globalisation and New Order Organisation; 8 -- Competitiveness; 9 -- Managing Innovation and Creativity; 10 -- Corporate Excellence; 11 -- Case Studies; Appendices; Glossary; Bibliography; Index; About the Author
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|a Strategic planning.
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|a Success in business.
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|a Corporations
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|a Planification stratégique.
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|a Succès dans les affaires.
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|a Sociétés
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|i Print version:
|a Baisya, Rajat K.
|t Winning strategies for business.
|d New Delhi ; Thousand, CA : Response Books, ©2010
|z 9788132104421
|w (DLC) 2010032555
|w (OCoLC)654814855
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