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Winning strategies for business /

Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need for surviving business challenges and succeeding in the dynamic economic environment of today. The recent global economic crisis has alerted the business wo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Baisya, Rajat K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi ; Thousand, CA : Response Books, ©2010.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Winning strategies for business /  |c Rajat Kanti Baisya. 
260 |a New Delhi ;  |a Thousand, CA :  |b Response Books,  |c ©2010. 
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520 |a Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need for surviving business challenges and succeeding in the dynamic economic environment of today. The recent global economic crisis has alerted the business world to the need for maintaining a strategic edge through productivity enhancement, cost management and product innovation. The book provides a holistic and contemporary lesson on strategic management by encompassing areas like strategy development, new economic policy, strategies for survival, compe. 
505 0 |a Cover; Contents; List of Tables; List of Figures; List of Abbreviations; Foreword; Preface; Acknowledgements; Introduction; 1 -- Strategy Development Process--Basic Approach; 2 -- Impact of New Economic Policy on Business; 3 -- Core Strategies for Survival; 4 -- Creating Competitive Advantage; 5 -- Corporate Growth Strategy; 6 -- Portfolio Management; 7 -- Globalisation and New Order Organisation; 8 -- Competitiveness; 9 -- Managing Innovation and Creativity; 10 -- Corporate Excellence; 11 -- Case Studies; Appendices; Glossary; Bibliography; Index; About the Author 
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650 0 |a Strategic planning. 
650 0 |a Success in business. 
650 0 |a Corporations  |x Growth. 
650 6 |a Planification stratégique. 
650 6 |a Succès dans les affaires. 
650 6 |a Sociétés  |x Croissance. 
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650 7 |a Success in business.  |2 fast  |0 (OCoLC)fst01137062 
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