Perspectives on promotion and database marketing : the collected works of Robert C Blattberg /

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Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by so...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Blattberg, Robert C., 1942-
Otros Autores: Allenby, Greg M. (Greg Martin), 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : World Scientific, ©2010.
Temas:
Blattberg, Robert C., > 1942-
Database marketing.
Bases de données > Marketing.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Database marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. 1. Early Bob
  • contributions to econometrics and marketing
  • pt. 2. Statistical Bob
  • contributions to statistical analysis in marketing
  • pt. 3. Promotion Bob
  • contributions to sales promotions
  • pt. 4. Big Bob
  • Contributions that were industry-changing.

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