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Perspectives on promotion and database marketing : the collected works of Robert C Blattberg /
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by so...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
World Scientific,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled 'Early Bob', traces research which he completed during the first decade after he joined University of Chicago. The second part is titled. |
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| Descripción Física: | 1 online resource (xi, 316 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9789814287067 9814287067 1282761420 9781282761421 9786612761423 6612761423 |