Street-smart advertising : how to win the battle of the buzz /

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Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Berman, Margo, 1947-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Md. : Rowman & Littlefield Publishers, ©2010.
Temas:
Advertising.
Commercial art.
Graphic design (Typography)
Advertising media planning.
Creation (Literary, artistic, etc.)
Graphic arts.
Art publicitaire.
Arts graphiques.
Plans médias.
commercial art.
graphic arts.
graphic design.
BUSINESS & ECONOMICS > Advertising & Promotion.
Graphic arts
Advertising
Advertising media planning
Commercial art
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Rev up your thinking to tackle economic shifts
  • Play with typography's multiple personalities
  • Embrace type as a design element
  • Master the design elements
  • Connect with your audience through powerful writing
  • Spark the creative process for focused campaign strategies
  • Take charge of the design principles
  • Explore the power of color psychology
  • Discover exciting, strategy-based ads and campaigns
  • Learn the latest through inventive case studies with impressive results
  • See which self-promotions really work
  • Be inspired by creative tips from conceptual thinkers.

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