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Street-smart advertising : how to win the battle of the buzz /
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, Md. :
Rowman & Littlefield Publishers,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Berman, Margo, |d 1947- | |
| 245 | 1 | 0 | |a Street-smart advertising : |b how to win the battle of the buzz / |c Margo Berman. |
| 260 | |a Lanham, Md. : |b Rowman & Littlefield Publishers, |c ©2010. | ||
| 300 | |a 1 online resource (xii, 244 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (pages 237-238) and index. | ||
| 505 | 0 | |a Rev up your thinking to tackle economic shifts -- Play with typography's multiple personalities -- Embrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers. | |
| 520 | |a Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to gen. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Commercial art. | |
| 650 | 0 | |a Graphic design (Typography) | |
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Creation (Literary, artistic, etc.) | |
| 650 | 0 | |a Graphic arts. | |
| 650 | 6 | |a Art publicitaire. | |
| 650 | 6 | |a Arts graphiques. | |
| 650 | 6 | |a Plans médias. | |
| 650 | 7 | |a commercial art. |2 aat | |
| 650 | 7 | |a graphic arts. |2 aat | |
| 650 | 7 | |a graphic design. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Graphic arts |2 fast | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising media planning |2 fast | |
| 650 | 7 | |a Commercial art |2 fast | |
| 650 | 7 | |a Creation (Literary, artistic, etc.) |2 fast | |
| 650 | 7 | |a Graphic design (Typography) |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Berman, Margo, 1947- |t Street-smart advertising. |d Lanham, Md. : Rowman & Littlefield Publishers, ©2010 |z 9781442203358 |w (OCoLC)669858399 |
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