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Street-smart advertising : how to win the battle of the buzz /
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, Md. :
Rowman & Littlefield Publishers,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to gen. |
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| Descripción Física: | 1 online resource (xii, 244 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 237-238) and index. |
| ISBN: | 9781442203365 1442203366 9781442203358 1442203358 1282713760 9781282713765 |