Drupal 6 search engine optimization /

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Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites Concise, actionable steps for increasing traffic to your Drupal site Learn which modules to install and how to configure them for maximum SEO results Create search engine friendly and optimized t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Finklea, Ben
Otros Autores: Murphy, J. K. (John K.), Ruoss, Michael
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Olton, Birmingham, UK : Packt, 2009.
Colección:From technologies to solutions.
Temas:
Drupal (Computer file)
Web site development.
Sites Web > Développement.
COMPUTERS > Web > Web Programming.
Web site development
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface
  • Chapter 1. The tools you'll need: Drupal 6 ; Modules ; Drupal SEO checklist module ; Google account ; Analytics ; Google Webmaster tools ; Understanding search engine crawlers ; Paid tools ; Other great tools ; Summary
  • Chapter 2. Keyword research: What a keyword is ; Why keyword research is important ; What your keyword goal is ; Keyword research tools ; How to pick the best keywords ; Summary
  • Chapter 3. On-page optimization: Page titles ; Make Drupal URLs clean and search engine optimized ; Redirects ; Summary
  • Chapter 4. More on-page optimization: Headings ; Drupal menus and navigation ; Optimize images, video, and other media ; Meta tags ; Summary
  • Chapter 5. Sitemaps: XML sitemaps ; Google News XML sitemap ; URL list ; Visitor-facing sitemaps ; Summary
  • Chapter 6. robots.txt, .htaccess, and W3C validation: Optimizing the robots.txt file ; Mastering the .htaccess file ; W3C markup validation ; Summary
  • Chapter 7. RSS feeds, site speed, and SEO testing: Setting up RSS feeds ; Feel the need : the need for speed ; Bringing it all together with a free page grading service from SEOmoz ; Summary
  • Chapter 8. Content is king: What good content is ; Write right ; Search engine optimizing content ; What to write about ; Using Drupal to organize your content ; Removing content ; Summary
  • Chapter 9. Taking control of your content: Using OpenCalais to tag and organize your content ; Keeping content compliant with the HTML Purifier Module ; Preventing spam ; Summary
  • Chapter 10. Increasing the conversion rate of your Drupal Web site: What do our want them to do ; Path to conversion ; Strong calls to action ; Analytics to watch ; Finding conversion problems with usability testing ; A/B testing with Google Website Optimizer ; Summary
  • Appendix A. 10 SEO mistakes to avoid: Not tracking or not tracking the right statistics ; Picking keywords that don't produce enough traffic ; Duplicating content ; Changing the node path without creating a redirect ; Spending time on meta tags that don't matter ; A slow Drupal site ; Flash, frames, graphics, and other things are obscuring your site from Google ; Optimizing for your company name ; Not putting contact information on the site ; Not enough links
  • Appendix B.A Drupal SEO checklist: Keyword research ; On page SEO ; Technical SEO ; Content ; Conversions
  • Appendix C, Drupal SEO case study for Acquia Product launch: About Acquia ; Problem ; Solution ; Results.

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