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Marketing management : a decision-making approach /
A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi, India ; Thousand Oaks, Calif. :
Response Books,
2010.
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| Colección: | Response books
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena. The author states that the marketing activities should start by converting the technical product t. |
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| Descripción Física: | 1 online resource (xvii, 245 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9788132106173 8132106172 9386042223 9789386042224 1282839845 9781282839847 9786612839849 6612839848 |