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|a Preston, Ivan L.,
|d 1931-
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| 245 |
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4 |
|a The great American blow-up :
|b puffery in advertising and selling /
|c Ivan L. Preston.
|
| 250 |
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|a Rev. ed.
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| 260 |
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|a Madison, Wis. :
|b University of Wisconsin Press,
|c ©1996.
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|a 1 online resource (viii, 243 pages)
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|a text
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|a online resource
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|a Includes bibliographical references (pages 197-227) and index.
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| 505 |
0 |
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|a 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated.
|
| 588 |
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|a Print version record.
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| 506 |
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|3 Use copy
|f Restrictions unspecified
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|a Electronic reproduction.
|b [Place of publication not identified] :
|c HathiTrust Digital Library,
|d 2010.
|5 MiAaHDL
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| 538 |
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
|u http://purl.oclc.org/DLF/benchrepro0212
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| 583 |
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|a digitized
|c 2010
|h HathiTrust Digital Library
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|a English.
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| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
|
0 |
|a Advertising
|z United States.
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| 650 |
|
0 |
|a Selling.
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| 650 |
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0 |
|a Advertising laws
|z United States.
|
| 650 |
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6 |
|a Vente.
|
| 650 |
|
7 |
|a selling.
|2 aat
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
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7 |
|a Advertising.
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|0 (OCoLC)fst00797511
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| 650 |
|
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|a Advertising laws.
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7 |
|a Selling.
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| 651 |
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|a United States.
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|i Print version:
|a Preston, Ivan L., 1931-
|t Great American blow-up.
|b Rev. ed.
|d Madison, Wis. : University of Wisconsin Press, ©1996
|z 9780299152543
|w (DLC) 96008273
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