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Going local : presidential leadership in the post-broadcast age /
Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted th...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership. |
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| Descripción Física: | 1 online resource (x, 246 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 223-239) and index. |
| ISBN: | 9780511658587 0511658583 0521193710 9780521193719 0521141435 9780521141437 9780511807718 0511807716 1107204542 9781107204546 1282466801 9781282466807 9786612466809 6612466804 0511658036 9780511658037 0511656726 9780511656729 0511655878 9780511655876 0511657277 9780511657276 |