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Rhetorical aspects of discourses in present-day society /

Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Dam, Lotte (Editor ), Holmgreen, Lise-Lotte (Editor ), Strunck, Jeanne (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle : Cambridge Scholars, 2008.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of t ...
Descripción Física:1 online resource (vii, 415 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781443812290
1443812293
9781847186591
1847186599