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Advertising and satirical culture in the Romantic period /
Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while cop...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press,
2007.
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| Colección: | Cambridge studies in Romanticism ;
74. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language. |
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| Descripción Física: | 1 online resource (xii, 353 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 318-330) and index. |
| ISBN: | 9780511394584 0511394586 9780511484520 0511484526 9780521293068 0521293065 1107185203 9781107185203 1281370347 9781281370341 9786611370343 661137034X 0511393938 9780511393938 0511390629 9780511390623 0511393105 9780511393105 |