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Storytelling about your brand online & offline : a compelling guide to discovering your story /
Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called You. -...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cupertino, CA :
Happy About,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called You. -- |
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| Descripción Física: | 1 online resource (xii, 153 pages) : illustrations |
| ISBN: | 9781600051456 1600051456 9781600051449 1600051448 |