Built to Love : Creating Products That Captivate Customers.
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms re...
Clasificación: | Libro Electrónico |
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Autor principal: | Boatwright, Peter |
Otros Autores: | Cagan, Jonathan, 1961-, Sturgess, Donna |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
San Francisco :
Berrett-Koehler Publishers,
2010.
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Colección: | BK business book.
|
Temas: | |
Acceso en línea: | Texto completo Texto completo |
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