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Built to Love : Creating Products That Captivate Customers.
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms re...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler Publishers,
2010.
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| Colección: | BK business book.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com. |
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| Descripción Física: | 1 online resource (191 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781605096995 1605096997 9781605097008 1605097004 1282731343 9781282731349 9786612731341 6612731346 |