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|a Mersey, Rachel Davis,
|d 1978-
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|a Can journalism be saved? :
|b rediscovering America's appetite for news /
|c Rachel Davis Mersey.
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|a Santa Barbara, Calif. :
|b Praeger,
|c 2010.
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|a Includes bibliographical references (pages 145-156) and index.
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|a Journalism and democracy are dead. A brave new world of journalism -- From whence journalists came -- The individual is very much alive. Audience needs and actions -- Why the audience does what it does -- The audience already has control -- A new model of journalism is born -- A new framework -- Paying for it all -- Journalism is spelled with an "I."
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|a Print version record.
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|a This book reviews the complicated challenge facing journalism, tracing its 19th-century community-oriented origins and documenting the vast expansion of the news business via blogs and other Internet-enabled outlets, user-generated content, and news-like alternatives. The author argues that a radical shift in mindset -- striving to meet each individual's demands for what he wants to know -- will be necessary to save journalism.
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|i Print version:
|a Mersey, Rachel Davis, 1978-
|t Can journalism be saved?
|d Santa Barbara, Calif. : Praeger, 2010
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