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Key account plans : the practitioners' guide to profitable planning /
To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line. Best prac...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford, UK ; Burlington, MA :
Butterworth-Heinemann,
2008.
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| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |