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Looking beyond the runway : airlines innovating with best practices while facing realities /

The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that:- a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Taneja, Nawal K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham, Surrey ; Burlington, VT : Ashgate, ©2010.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Outlining the chaos, evolving strategies, and the new normal
  • Learning from other struggles : the auto industry
  • Learning from other successes : the customer experience industry
  • Innovating around airline realities
  • Firing on all cylinders to stay ahead
  • Viewing the changing world map
  • Flying with tailwinds against headwinds.