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Advertising : a very short introduction /
Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; New York :
Oxford University Press,
2010.
|
| Colección: | Very short introductions ;
234. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Fletcher, Winston. | |
| 245 | 1 | 0 | |a Advertising : |b a very short introduction / |c Winston Fletcher. |
| 260 | |a Oxford ; |a New York : |b Oxford University Press, |c 2010. | ||
| 300 | |a 1 online resource (140 pages) : |b illustrations | ||
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| 490 | 1 | |a Very short introductions ; |v 234 | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the truth about how advertising works. | |
| 505 | 0 | |a What does advertising do? -- How the advertising industry is structured -- Advertisers: the paymasters -- The media: blowing the advertisers' trumpets -- The creative agencies: creating new campaigns -- The media agencies: spending the clients' money -- Research, research, research -- The good, the bad, and the ugly -- The role of advertising in society. | |
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| 650 | 7 | |a Advertising |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Fletcher, Winston. |t Advertising. |d Oxford ; New York : Oxford University Press, 2010 |z 9780199568925 |w (OCoLC)520713480 |
| 830 | 0 | |a Very short introductions ; |v 234. | |
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