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Advertising : a very short introduction /
Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; New York :
Oxford University Press,
2010.
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| Colección: | Very short introductions ;
234. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the truth about how advertising works. |
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| Descripción Física: | 1 online resource (140 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780191576614 0191576611 9780191614279 0191614270 1282613316 9781282613317 |