Innovation and Marketing in the Video Game Industry : Avoiding the Performance Trap /

Mostrar otras versiones (1)

"Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wesley, David T. A.
Otros Autores: Barczak, Gloria
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham [Surrey, England] : Gower, ©2010.
Temas:
Video games industry.
Video games > Marketing.
Jeux vidéo > Industrie.
GAMES > Video & Electronic.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • 1. Shigeru Miyamoto and the Art of Donkey Kong
  • 2. Nintendo's Dark Age
  • 3. PlayStation Dreams
  • 4. Xbox Empire
  • 5. The Brain Age: Handheld Consoles and their Impact on Adult Gamers
  • 6 Rings of Death
  • 7. The PlayStation 3: Sony's "Supercomputer"
  • 8. Blu-Rays and Netflix: Defining "the Ultimate High-Definition Experience"
  • 9. The Wii Revolution
  • 10. Game Development and the Rise of Casual Games
  • 11. Guitar Hero Nation
  • Conclusion
  • Epilogue.

Ejemplares similares