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Industrial tourism : opportunities for city and enterprise /
Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors--and consequently their local regions--to the public. But how can these opportunities be organized in a way that enables the city and the enterprise to take advan...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham, Surrey, England ; Burlington, Vt. :
Ashgate,
2010.
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| Colección: | EURICUR series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors--and consequently their local regions--to the public. But how can these opportunities be organized in a way that enables the city and the enterprise to take advantage? This book analyses the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, resulting in concrete recommendations for cities and companaies with ambitions in this field--Cover. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (229 pages) : illustrations, map |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781409402213 1409402215 1283148935 9781283148931 1317117042 9781317117049 1317117034 9781317117032 9786613148933 6613148938 |