The Obama victory : how media, money, and message shaped the 2008 election /

Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kenski, Kate (Autor), Hardy, Bruce W. (Autor), Jamieson, Kathleen Hall (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; New York : Oxford University Press, 2010.
Colección:ACLS Humanities E-Book (Series)
Online access with JISC subscription agreement: ACLS Humanities E-Books.
Temas:
Obama, Barack.
Presidents > United States > Election > History > Statistics.
Mass media > Political aspects > United States.
Public television > United States.
Télévision publique > États-Unis.
POLITICAL SCIENCE > Political Process > General.
POLITICAL SCIENCE > Political Process > Elections.
Mass media > Political aspects.
Presidents > Election.
Public television.
United States.
Electronic books.
History.
Statistics.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The economy and the unpopular incumbent
  • McSame versus the tax-and-spend liberal
  • McCain: out of touch/too old
  • Obama: not ready to lead
  • Period one:McCain gains energy (June 7-August 22)
  • Period two: impact of the vice presidential selections and conventions (August 23-September 9)
  • The impact of Sarah Palin and Joseph Biden
  • Period three: the campaigns confront the economic collapse (September 10-October 14)
  • Period four: the McCain surge (October 15-28)
  • Period five: be very, very afraid/be reassured (October 29-November 4)
  • Absentee and early voting in the 2008 campaign
  • Spending differences and the role of microtargeting
  • The effect of messages.

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