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A short course in international business culture : building international business through cultural awareness /
A Short Course in International Business Culture describes how to develop international cultural awareness and avoid cultural faux pas.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Petaluma, CA :
World Trade Press,
Ã2009.
|
| Edición: | 3rd ed. |
| Colección: | Short course in international trade series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Chapter 1: Understanding Cultural Differences
- Chapter 2: Basic Cultural Types
- Chapter 3: The Impact of Culture
- Chapter 4: The Globalization of Business
- Chapter 5: Customs Etiquette and Protocol
- Chapter 6: Communicating Across Cultures
- Chapter 7: Non-Verbal Communication
- Chapter 8: Written Communication
- Chapter 9: Cultural Landmines for Women
- Chapter 10: Gift Giving
- Chapter 11: Humor Across Cultures
- Chapter 12: Cross-Cultural Meetings
- Chapter 13: Cross-Cultural Negotiations
- Chapter 14: Corporate Culture
- Chapter 15: Corporate Ethics
- Chapter 16: The Cross-Cultural Team
- Chapter 17: Cross-Cultural Marketing
- Chapter 18: Cross-Cultural Consultants
- Chapter 19: Glossary
- Chapter 20: Resources
- Chapter 21: Books; Author Biography.