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A short course in international business culture : building international business through cultural awareness /

A Short Course in International Business Culture describes how to develop international cultural awareness and avoid cultural faux pas.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mitchell, Charles, 1953-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Petaluma, CA : World Trade Press, Ã2009.
Edición:3rd ed.
Colección:Short course in international trade series.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Mitchell, Charles,  |d 1953- 
245 1 2 |a A short course in international business culture :  |b building international business through cultural awareness /  |c Charles Mitchell. 
246 3 0 |a Building international business through cultural awareness 
246 3 0 |a International business culture 
250 |a 3rd ed. 
260 |a Petaluma, CA :  |b World Trade Press,  |c Ã2009. 
300 |a 1 online resource (v, 185 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
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490 1 |a The short course in international trade series 
504 |a Includes bibliographical references (pages 182-185). 
504 |a Includes web resources. 
505 0 |a Chapter 1: Understanding Cultural Differences -- Chapter 2: Basic Cultural Types -- Chapter 3: The Impact of Culture -- Chapter 4: The Globalization of Business -- Chapter 5: Customs Etiquette and Protocol -- Chapter 6: Communicating Across Cultures -- Chapter 7: Non-Verbal Communication -- Chapter 8: Written Communication -- Chapter 9: Cultural Landmines for Women -- Chapter 10: Gift Giving -- Chapter 11: Humor Across Cultures -- Chapter 12: Cross-Cultural Meetings -- Chapter 13: Cross-Cultural Negotiations -- Chapter 14: Corporate Culture -- Chapter 15: Corporate Ethics -- Chapter 16: The Cross-Cultural Team -- Chapter 17: Cross-Cultural Marketing -- Chapter 18: Cross-Cultural Consultants -- Chapter 19: Glossary -- Chapter 20: Resources -- Chapter 21: Books; Author Biography. 
520 |a A Short Course in International Business Culture describes how to develop international cultural awareness and avoid cultural faux pas. 
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650 0 |a Corporate culture. 
650 0 |a International business enterprises. 
650 2 |a Organizational Culture 
650 6 |a Culture organisationnelle. 
650 6 |a Entreprises multinationales. 
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650 7 |a International business enterprises  |2 fast 
830 0 |a Short course in international trade series. 
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