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Brand society : how brands transform management and lifestyle /
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as sym...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Brands and branding
- Introduction: The brand society
- Making sense of brands
- The making of brands
- How brands transform management
- Identity
- Culture
- Innovation
- How brands transform lifestyle
- Politics
- Ethics
- Aesthetics.