Pitch perfect : communicating with traditional and social media for scholars, researchers, and academic leaders /

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How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? Bill Tyson shows you how to undertake early and thoughtful communications planning, understand t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tyson, William, 1949-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sterling, Va. : Stylus Pub., ©2010.
Edición:1st ed.
Temas:
Universities and colleges > Public relations > United States.
Communication in education > United States.
Mass media and education > United States.
College teachers > Professional relationships > United States.
Universités > Relations publiques > États-Unis.
Communication en éducation > États-Unis.
Médias et éducation > États-Unis.
BUSINESS & ECONOMICS > Public Relations.
Communication in education.
Mass media and education.
Universities and colleges > Public relations.
United States.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Acknowledgments; Foreword; 1 Telling Your Story: Is It a Good Report If It's Not Read?; Coming to Terms; Time, Risk, and Rewards; 2 How the Media Works; Earning Media Coverage; Getting on the Media's Contact Lists; 3 Getting Started; Contacting the Media; What Makes News; 4 Developing a Media Strategy: Prioritizing the Media; Story Placement; Offering an Exclusive; 5 Presenting Your Story in Writing; Press Release; E-Mail; 6 Calling the Media; What to Say When You Call; Whom to Contact; Titles and Functions; 7 Media Sessions; 8 Resources for Contacting the Media.

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