Pitch perfect : communicating with traditional and social media for scholars, researchers, and academic leaders /

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How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? Bill Tyson shows you how to undertake early and thoughtful communications planning, understand t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tyson, William, 1949-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sterling, Va. : Stylus Pub., ©2010.
Edición:1st ed.
Temas:
Universities and colleges > Public relations > United States.
Communication in education > United States.
Mass media and education > United States.
College teachers > Professional relationships > United States.
Universités > Relations publiques > États-Unis.
Communication en éducation > États-Unis.
Médias et éducation > États-Unis.
BUSINESS & ECONOMICS > Public Relations.
Communication in education.
Mass media and education.
Universities and colleges > Public relations.
United States.
Acceso en línea:Texto completo
Descripción
Sumario:How do you get yourself heard amid the volume of news and information in today's 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? Bill Tyson shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience.
Descripción Física:1 online resource (xvi, 224 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781441651914
1441651918
9781579225452
1579225454

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