Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably /

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The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and provides...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Russo, Michael V.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, Calif. : Stanford Business Books, ©2010.
Temas:
Social responsibility of business > United States.
Small business > United States > Management.
Business planning > United States.
Business ethics > United States.
Entreprises > Responsabilité sociale > États-Unis.
Petites et moyennes entreprises > États-Unis > Gestion.
Morale des affaires > États-Unis.
BUSINESS & ECONOMICS > Development > Sustainable Development.
Business ethics
Business planning
Small business > Management
Social responsibility of business
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Capitalizing on an underground consumer movement
  • The opportunity : social movements meet the marketplace
  • Turning distinctiveness into market acceptance : the mission-driven difference
  • Creating and communicating the brand : from customers' values to customer value
  • Crafting the mission-driven organization : the human dimension
  • Everybody talkin' 'bout heaven ain't goin' there : building credibility and avoiding scandals
  • Learning from the leading edge : lessons for mainstream businesses
  • Values clusters : Portland and other hotbeds of mission-driven companies
  • Growing pains : asking difficult questions
  • Bringing it all together : taking stock, looking ahead.

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