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Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably /
The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and provides...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Stanford, Calif. :
Stanford Business Books,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Russo, Michael V. | |
| 245 | 1 | 0 | |a Companies on a mission : |b entrepreneurial strategies for growing sustainably, responsibly, and profitably / |c Michael V. Russo ; with a foreword by L. Hunter Lovins. |
| 260 | |a Stanford, Calif. : |b Stanford Business Books, |c ©2010. | ||
| 300 | |a 1 online resource (xiv, 256 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Capitalizing on an underground consumer movement -- The opportunity : social movements meet the marketplace -- Turning distinctiveness into market acceptance : the mission-driven difference -- Creating and communicating the brand : from customers' values to customer value -- Crafting the mission-driven organization : the human dimension -- Everybody talkin' 'bout heaven ain't goin' there : building credibility and avoiding scandals -- Learning from the leading edge : lessons for mainstream businesses -- Values clusters : Portland and other hotbeds of mission-driven companies -- Growing pains : asking difficult questions -- Bringing it all together : taking stock, looking ahead. | |
| 520 | |a The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and provides guidance to entrepreneurs and managers who wish to partake in it. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Social responsibility of business |z United States. | |
| 650 | 0 | |a Small business |z United States |x Management. | |
| 650 | 0 | |a Business planning |z United States. | |
| 650 | 0 | |a Business ethics |z United States. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale |z États-Unis. | |
| 650 | 6 | |a Petites et moyennes entreprises |z États-Unis |x Gestion. | |
| 650 | 6 | |a Morale des affaires |z États-Unis. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Sustainable Development. |2 bisacsh | |
| 650 | 7 | |a Business ethics |2 fast | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Small business |x Management |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Russo, Michael V. |t Companies on a mission. |d Stanford, Calif. : Stanford Business Books, ©2010 |z 9780804761628 |w (DLC) 2009049643 |w (OCoLC)474871150 |
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