Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably /

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The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and provides...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Russo, Michael V.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, Calif. : Stanford Business Books, ©2010.
Temas:
Social responsibility of business > United States.
Small business > United States > Management.
Business planning > United States.
Business ethics > United States.
Entreprises > Responsabilité sociale > États-Unis.
Petites et moyennes entreprises > États-Unis > Gestion.
Morale des affaires > États-Unis.
BUSINESS & ECONOMICS > Development > Sustainable Development.
Business ethics
Business planning
Small business > Management
Social responsibility of business
United States
Acceso en línea:Texto completo
Descripción
Sumario:The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and provides guidance to entrepreneurs and managers who wish to partake in it.
Descripción Física:1 online resource (xiv, 256 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780804774284
0804774285
0804761620
9780804761628

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