Problems in marketing : applying key concepts and techniques /

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Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Moutinho, Luiz
Otros Autores: Chien, Charles S.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : Sage Publications, 2008.
Edición:2nd ed.
Temas:
Marketing.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • Chapter One: Environmental Scanning
  • Chapter Two: Consumer Behaviour
  • Chapter Three: Marketing Research and Market Forecasting
  • Chapter Four: Strategic Marketing
  • Chapter Five: Positioning, Product and Pricing
  • Chapter Six: Pricing
  • Chapter Seven: Integrated Marketing Communication
  • Chapter Eight: Internet Marketing
  • Chapter Nine: Sales and Distribution Management
  • Chapter Ten: International Marketing
  • Chapter Eleven: Issues and Trends
  • Index.

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