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Problems in marketing : applying key concepts and techniques /
Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Los Angeles :
Sage Publications,
2008.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Moutinho, Luiz. | |
| 245 | 1 | 0 | |a Problems in marketing : |b applying key concepts and techniques / |c Luiz Moutinho & Charles Chien. |
| 250 | |a 2nd ed. | ||
| 260 | |a Los Angeles : |b Sage Publications, |c 2008. | ||
| 300 | |a 1 online resource (xiii, 322 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. | |
| 505 | 0 | |a Cover -- Contents -- Chapter One: Environmental Scanning -- Chapter Two: Consumer Behaviour -- Chapter Three: Marketing Research and Market Forecasting -- Chapter Four: Strategic Marketing -- Chapter Five: Positioning, Product and Pricing -- Chapter Six: Pricing -- Chapter Seven: Integrated Marketing Communication -- Chapter Eight: Internet Marketing -- Chapter Nine: Sales and Distribution Management -- Chapter Ten: International Marketing -- Chapter Eleven: Issues and Trends -- Index. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
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| 700 | 1 | |a Chien, Charles S. | |
| 776 | 0 | 8 | |i Print version: |a Moutinho, Luiz. |t Problems in marketing. |b 2nd ed. |d Los Angeles : Sage Publications, 2008 |w (DLC) 2006940458 |
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