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Problems in marketing : applying key concepts and techniques /
Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Los Angeles :
Sage Publications,
2008.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. |
|---|---|
| Descripción Física: | 1 online resource (xiii, 322 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781849202626 1849202621 0761971785 9780761971788 9781446220948 144622094X 1282020633 9781282020634 9786612020636 6612020636 |