Marketing library and information services : international perspectives /

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Gupta, Dinesh K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: München : K.G. Saur, 2006.
Colección:Gale virtual reference library
Temas:
Libraries > Marketing.
Information services > Marketing.
Libraries > Public relations.
Information services > Public relations.
Bibliothèques > Marketing.
Services d'information > Marketing.
Bibliothèques > Relations publiques.
Services d'information > Relations publiques.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Marketing.
Bibliotheekvoorzieningen.
Informatievoorziening.
Informationstjänster > marknadsföring.
Bibliotek > marknadsföring.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter; TABLE OF CONTENTS; INTRODUCTION; ACKNOWLEDGEMENTS; CONTRIBUTORS; BROADENING THE CONCEPT OF LIS MARKETING; A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES; MARKETING PUBLIC LIBRARIES IN DENMARK; MARKETING LIS IN NORWAY
  • AN OVERVIEW; LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART; UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES; FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES; MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION?; MARKETING LIBRARY SERVICES IN AFRICA; MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA.

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