Marketing library and information services : international perspectives /

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Gupta, Dinesh K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: München : K.G. Saur, 2006.
Colección:Gale virtual reference library
Temas:
Libraries > Marketing.
Information services > Marketing.
Libraries > Public relations.
Information services > Public relations.
Bibliothèques > Marketing.
Services d'information > Marketing.
Bibliothèques > Relations publiques.
Services d'information > Relations publiques.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Marketing.
Bibliotheekvoorzieningen.
Informatievoorziening.
Informationstjänster > marknadsföring.
Bibliotek > marknadsföring.
Acceso en línea:Texto completo
Descripción
Sumario:The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is di.
Descripción Física:1 online resource (xv, 419 pages) : illustrations.
Bibliografía:Includes bibliographical references.
ISBN:9783598440199
3598440197

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