Campaigning to the new American electorate : advertising to Latino voters /

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This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which poli...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Abrajano, Marisa, 1977-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, Calif. : Stanford University Press, ©2010.
Temas:
Advertising, Political > United States.
Political campaigns > United States.
Hispanic Americans > Politics and government.
Political science.
Publicité politique > États-Unis.
POLITICAL SCIENCE > Political Process > General.
Advertising, Political
Hispanic Americans > Politics and government
Political campaigns
Political science
Government - U.S.
Political Rights - U.S.
Law, Politics & Government.
United States
Acceso en línea:Texto completo
Descripción
Sumario:This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.
Descripción Física:1 online resource (x, 198 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 179-190) and index.
ISBN:9780804774703
0804774706

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