Strategic technology management : building bridges between sciences, engineering and business management /

This invaluable book attempts to bridge business management andscientific management practices so as to foster better understandingbetween the two entities. It focuses on commercialization of researchoutcomes. Using cases extensively to illustrate practical difficultiesencountered in working across...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Tesar, George, Ghosh, Sibdas, Anderson, Steven W., Bramorski, Tom
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : World Scientific, 2008.
Edición:2nd ed.
Temas:
Research, Industrial > Economic aspects.
New products > Marketing.
Recherche industrielle > Aspect économique.
TECHNOLOGY & ENGINEERING > Research.
Acceso en línea:Texto completo

MARC

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049 |a UAMI 
245 0 0 |a Strategic technology management :  |b building bridges between sciences, engineering and business management /  |c edited by George Tesar [and others]. 
250 |a 2nd ed. 
260 |a Singapore :  |b World Scientific,  |c 2008. 
300 |a 1 online resource (461 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
520 |a This invaluable book attempts to bridge business management andscientific management practices so as to foster better understandingbetween the two entities. It focuses on commercialization of researchoutcomes. Using cases extensively to illustrate practical difficultiesencountered in working across functional barriers, the book alsoprovides guidelines on how these difficulties can be overcome. 
505 0 0 |a Machine generated contents note:  |g Topic area 1  |t Managing the creative process in a cross functional global environment --  |g Case 1  |t Windex 1200 : aircraft development --  |g Case 2  |t Anderson Research Institute : marketing of a new technology --  |g Case 3  |t Flatplains Robotics International --  |g Topic area 2  |t Product concept development in a competitive market place --  |g Case 4  |t Phytoremediation : a natural solution to environmental contamination --  |g Case 5  |t Commercialization and survival of innovation --  |g Case 6  |t Management training issues in engineering-driven companies : the case of UltraHone, Inc --  |g Case 7  |t Rover project : a corporate start-up within TechCo --  |g Topic area 3  |t Business analysis and market potential --  |g Case 8  |t Lifeline therapeutics --  |g Case 9  |t SSI technologies (A) --  |g Case 10  |t Lifton Hydra Team --  |g Case 11  |t Eggsercizer : "the world's smallest exercise machine" --  |g Topic area 4  |t Getting a product from the laboratory to the market --  |g Case 12  |t Biosolutions Incorporated : a company in search of financing --  |g Case 13  |t Todd Baileys & Sharpe (TBS) Incorporated : a company's entry into the overseas HIV-drug market --  |g Case 14  |t SH a.s. : a company in search of its market options --  |g Case 15  |t Intuit Proseries (A) --  |g Topic area 5  |t Commercialization of new technology --  |g Case 16  |t New product launch and marketing research findings --  |g Case 17  |t Borono-198 : new product marketing strategy --  |g Case 18  |t Technology transfer at Laserservice Incorporated --  |t Integration of material. 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
650 0 |a Research, Industrial  |x Economic aspects. 
650 0 |a New products  |x Marketing. 
650 6 |a Recherche industrielle  |x Aspect économique. 
650 7 |a TECHNOLOGY & ENGINEERING  |x Research.  |2 bisacsh 
650 7 |a New products  |x Marketing.  |2 fast  |0 (OCoLC)fst01036905 
650 7 |a Research, Industrial  |x Economic aspects.  |2 fast  |0 (OCoLC)fst01095389 
700 1 |a Tesar, George. 
700 1 |a Ghosh, Sibdas. 
700 1 |a Anderson, Steven W. 
700 1 |a Bramorski, Tom. 
856 4 0 |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=516769  |z Texto completo 
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938 |a YBP Library Services  |b YANK  |n 9965778 
938 |a YBP Library Services  |b YANK  |n 2407551 
994 |a 92  |b IZTAP 

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