Strategic issues management : organizations and public policy challenges /

"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organizati...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Heath, Robert L. (Robert Lawrence), 1941-
Otros Autores: Palenchar, Michael J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : Sage Publications, ©2009.
Edición:2nd ed.
Temas:
Issues management > United States.
Industrial management > Social aspects > United States.
Strategic planning > United States.
Public relations > United States.
Industrial policy > United States.
Gestion par problèmes > États-Unis.
Gestion d'entreprise > Aspect social > États-Unis.
Planification stratégique > États-Unis.
Relations publiques > États-Unis.
Politique industrielle > États-Unis.
BUSINESS & ECONOMICS > Public Relations.
Industrial management > Social aspects.
Industrial policy.
Issues management.
Public relations.
Strategic planning.
Strategische Frühaufklärung
Strategisches Management
Strategische Frühaufklärung.
Strategisches Management.
United States.
Acceso en línea:Texto completo

MARC

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100 1 |a Heath, Robert L.  |q (Robert Lawrence),  |d 1941- 
245 1 0 |a Strategic issues management :  |b organizations and public policy challenges /  |c Robert L. Heath, Michael J. Palenchar. 
250 |a 2nd ed. 
260 |a Los Angeles :  |b Sage Publications,  |c ©2009. 
300 |a 1 online resource (xii, 412 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references (pages 373-404) and index. 
505 0 |a A foundation of community -- Historical foundations -- Scouting the terrain -- Corporate social responsibility (CSR) -- Special interest activists as foes or allies -- Issues communication -- Obligations and constraints on issues communication -- Issues management and crisis communication -- Issues management and risk communication -- Brand equity and organizational reputation. 
520 1 |a "By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website. 
588 0 |a Print version record. 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
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650 0 |a Industrial management  |x Social aspects  |z United States. 
650 0 |a Strategic planning  |z United States. 
650 0 |a Public relations  |z United States. 
650 0 |a Industrial policy  |z United States. 
650 6 |a Gestion par problèmes  |z États-Unis. 
650 6 |a Gestion d'entreprise  |x Aspect social  |z États-Unis. 
650 6 |a Planification stratégique  |z États-Unis. 
650 6 |a Relations publiques  |z États-Unis. 
650 6 |a Politique industrielle  |z États-Unis. 
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650 7 |a Industrial policy.  |2 fast  |0 (OCoLC)fst00971433 
650 7 |a Issues management.  |2 fast  |0 (OCoLC)fst00980372 
650 7 |a Public relations.  |2 fast  |0 (OCoLC)fst01082892 
650 7 |a Strategic planning.  |2 fast  |0 (OCoLC)fst01134371 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
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650 7 |a Strategisches Management  |2 gnd 
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650 0 7 |a Strategisches Management.  |2 swd 
700 1 |a Palenchar, Michael J. 
776 0 8 |i Print version:  |a Heath, Robert L. (Robert Lawrence), 1941-  |t Strategic issues management.  |b 2nd ed.  |d Los Angeles : Sage Publications, ©2009  |z 9781412952118  |w (DLC) 2008017669  |w (OCoLC)226038209 
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