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Richard Wagner : self-promotion and the making of a brand /
All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, UK ; New York :
Cambridge University Press,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Vazsonyi, Nicholas, |d 1963- | |
| 245 | 1 | 0 | |a Richard Wagner : |b self-promotion and the making of a brand / |c Nicholas Vazsonyi. |
| 260 | |a Cambridge, UK ; |a New York : |b Cambridge University Press, |c 2010. | ||
| 300 | |a 1 online resource (xii, 222 pages) : |b illustrations, music | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references (pages 208-218) and index. | ||
| 505 | 0 | |a Image -- Publicity -- Niche and branding -- Consumers and consumption -- Hub -- Epilogue : the Wagner industry. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 600 | 1 | 0 | |a Wagner, Richard, |d 1813-1883. |
| 600 | 1 | 7 | |a Wagner, Richard, |d 1813-1883 |2 fast |
| 600 | 1 | 7 | |a Wagner, Richard. |2 swd |
| 650 | 0 | |a Composers |z Germany |v Biography. | |
| 650 | 0 | |a Music trade |z Europe |x History. | |
| 650 | 6 | |a Compositeurs |z Allemagne |v Biographies. | |
| 650 | 6 | |a Musique |x Industrie |z Europe |x Histoire. | |
| 650 | 7 | |a BIOGRAPHY & AUTOBIOGRAPHY |x Composers & Musicians. |2 bisacsh | |
| 650 | 7 | |a MUSIC |x Genres & Styles |x Opera. |2 bisacsh | |
| 650 | 7 | |a Composers |2 fast | |
| 650 | 7 | |a Music trade |2 fast | |
| 651 | 7 | |a Europe |2 fast | |
| 651 | 7 | |a Germany |2 fast | |
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| 655 | 7 | |a History |2 fast | |
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